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DIGITAL PRODUCT DESIGN & DEVELOPMENT.

WEBSITES

Websites are now part of the business environment, clarity is needed to ensure that a Web design or redevelopment projects meet their objectives so that they may create an return-on-investment. Website and mobile apps development, can lead to costly budget overruns, specially if there are changes made after Strategy and Concepts have been agreed upon: for that reason, we agree to sign-off these terms before development commences. Not all businesses need an app, Mobile Business Apps Deliver Quicker Customer Support, it increases customer engagement and if it's well done it can elevate your brand.

NATIVE APPS

We develop NATIVE APPS for Android and iOS. Why "native apps" ? So that we can use all the hardware futures smartphones have to offer, Bluetooth, Accelerometer, gyroscope, adress book, camera, GPS and much more. Also most native apps are partially or fully functional without the internet. The apps won't need connection to work and only NATIVE APPS can accomplish this. Your company can determine if your business will benefit from a mobile app, you can always ask our opinion it's free of charge.

DIGITAL EXPERIENCES ACCROSS SCREENS

DID YOU KNOW, THAT ALMOST 75% OF THE WEB WORLD NOW SURFS ON THEIR MOBILE AND/OR TABLET DEVICE ?

Kasaï Connect designs (as an option to our clients) their website design in Mobile and/or Tablet style. Mobile site designs are simplified website designs, based around the desktop version of your site. This means - touch screen functionality (no drop down menus), images optimized for Retina displays (iPhone 5), quicker load times, and set up for both vertical and horizontal screen layouts. Mobile users want a visually appealing site design, without the amount of extra info on the desktop site. All of our Mobile site designs are compatible with iOS, Android and Blackberry operating systems. Tablet design follows the same principles, allowing for a quicker and more 'tablet-friendly' user experience, set up proportionally for the Tablet.


DEVELOPMENT PROCESS

Our development process starts with a Consultation Phase where we make a huge effort to understand your demands and what your audience would expect from someone in your platform.

The Strategy and Content phases is where we produce a site map, an information wireframe plan, functional application requirements for the site and this is also where we suggest visual approaches that not only meet your objectives but also incorporates your brand's guidelines to include relevant user experiences.

The Development Phase involves building and testing the website. When it goes live in the Delivery Phase, we make recommendations for ongoing marketing, search engine optimization (SEO) and social media programs. The evolution of Web 2.0 has meant that the use of RSS feeds, blogs and social networks can massively expand the reach of a website’s content, quickly and easily.


TECHNOLOGIES

Your website should be efficiently-designed taking into consideration the existing printed and/or multimedia material available, it should meet web standards for accessibility, be intuitive to use and easy to navigate

At Kasaï Connect, we work within the new and updated W3 standards. Our updated programming languages HTML5, HTML, CSS, CSS3, JQUERY, PHP, HADOOP, MONGODB, DJANGO, PYTHON, MySQL, JAVASCRIPT, XML, JSON and many more to come, help us achieve the result wanted by the customer.

We also use CMS technologies such as WordPress, Joomla and Drupal..

CONTENT MANAGEMENT SYSTEM (CMS) ALLOWS YOU TO MAKE UPDATES TO YOUR WEBSITE CONTENT WITH EASE

Frequently changing content is good SEO practice. A Content Management System allows you, as the user to make updates to your more frequently visited parts of your website, such as: blog, news, announcements, photo galleries. At Kasaï Connect, we work with a variety of CMS programs, more specifically with our own CMS technology and WordPress. Each can be tailored to your specific CMS need.


BRANDING


SOCIAL MEDIA MARKETING

MARKETING YOUR BUSINESS THROUGH VARIOUS SOCIAL MEDIA CHANNELS

Social media marketing is now a marketing communication discipline. Like any other discipline, Social Media Marketing has developed methods that work. It is a dynamic approach with feedback loops so quick that tactics can be adopted and improved on the fly..

Kasaï Connect can either act as an outsourced creative content developer or manage your whole social media-marketing program. In the first instance, we can do a rapid assessment to see what return you might expect.

Facebook, Google +,Twitter and Instagram are the social media channels we use in order to help you reach more customers. We design pages that match your Website or Mobile Application, including vital information about your business

SEO

HELPING CLIENTS TO FIND YOU ON THE INTERNET

SEO stands for Search Engine Optimization. It is the process of improving the visibility of a website or a webpage in search engines, via the “natural” or un-paid (“organic” or “algorithmic”) search results or can be undertaken through paid advertising called PPC – Pay Per Click.

ORGANIC SEO - This is the practice of optimizing your website to be “Search engine friendly” and to improve “search engine exposure” through organic processes where 3 specific areas; technical aspects, on page optimization and off page optimization; are targeted for improvement to enhance your position in search engine results positions (SERPs). The majority of users on search engines do not look past the first two pages of results so ranking within these is paramount to attaining good levels of traffic.

PAY PER CLICK SEO - Pay Per Click provides immediate results through positioning your website in its advertisement area at the top and on the right hand side of search engine result pages. Using Google Ad Words due to its status as the market leader for users search enquiries offers best ROI.

E-MAIL MARKETING

E-MAIL MARKETING SOLUTIONS CONNECTING YOUR BUSINESS WITH CLIENTS AND THE MARKETPLACE

The Strategy and Content phases is where we produce a site map, an information wireframe plan, functional application requirements for the site and this is also where we suggest visual approaches that not only meet your objectives but also incorporates your brand's guidelines to include relevant user experiences.

The Development Phase involves building and testing the website. When it goes live in the Delivery Phase, we make recommendations for ongoing marketing, search engine optimization (SEO) and social media programs. The evolution of Web 2.0 has meant that the use of RSS feeds, blogs and social networks can massively expand the reach of a website’s content, quickly and easily.